| About: Jonäno is an eco fashion house that developed the concept of 'organic essentialism' that underpins the collection; an advocate of slow fashion, Jonano believes that style and quality are essential to sustainable design. Following the footsteps of sustainable designers such as Linda Loudermilk, Deborah Lindquist, Hess Natur and Gudrun Sjögren, Bonnie Siefers
has been able to develop her own tailored, sophisticated and contemporary identity with clean-cut and high-end design details. Jonäno's COLLECTION is contemporary women's ready to wear, featuring award-winning trademarked eco fabrics and attention to sustainable and ethical practices for sophisticated design that takes green mainstream. Fabrics used include trademarked bamboo ecoKashmere®, organic eColorgrown® cotton, MaÏsse™ - a blend of corn and bamboo, as well as wild "peace" silk, hemp denim, organic wool, Tencel and veggie tanned leather. Jonano also produces CORE, a transeasonal offering of best selling must haves and ESSENCE for body and soul, offering eco fashion for spa and lounge.
We Carry:
Eco-Wear,
Women's Dresses,
Women's Intimates,
Women's Tops,
Women's Sweaters,
Women's Shorts & Skirts,
Women's Leggings,
Women's Jackets & Outerwear,
Women's Athletic & Yoga Wear,
Women's Tee Shirts
Famous For: “The handicraft process and quality tailoring are very significant to my aesthetic, and I have a passion for traditional arts and
crafts techniques. For me it is the absolute challenge. I call my aesthetic ‘organic essentialism’ emerging naturally out of the
slow fashion movement. Essential and minimal design techniques underpin the collections, and lay at the heart of my
creativity. My love for Old World craft and culture takes form in embellishments such as hand-tied crochet and tatting,
watercolor dye technique and hand-embroidery. Jonäno honors and supports Cooperative Artisan workers who are paid
fair wages and often work from home rather than in factories. The fair labor element is essential to sustainable design. “ - bls
The fabrics used in Jonäno collections come from crops like bamboo, flax, cotton, hemp, waste corn and wild “peace” silk. They are carefully selected for their value-added sustainability factors such as certified organically grown, renewable, biodegradable, fast-growing, erosion preventing, and hardiness of the resources. Jonäno’s choice of a green and socially responsible fulfillment center emphasizes a commitment to
environmental sustainability and social responsibility.
Press: Jonäno has been covered in magazines including Surface Magazine, WWD, California Apparel News, Luxsure, Spa Magazine, The Wall Street Journal and requested for events like Mercedes Benz Fashion Week Gift Bags and EcoCloset Sundance 2010 Gibson Guitar & Green Lodge. Her designs have been showcased at exhibitions across the US and Canada, Australia and Europe. She was awarded Natural Collection admittance of her trademarked textiles ecoKashmere®, MaÏsse™ and eColorgrown® into the prestigious textile resource, Material ConneXion’s four libraries in New York, Bangkok, Cologne and Milan.
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